“Boobs slathered in whipped cream are great, but money is better. If you want to do well in your business, you should think the same way.” –Steve DiFillippo, It’s All About the Guest.
I love this guy. I’ve yet to meet him, but I am already quite fond of him. How could that be? It’s All About the Guest: Exceeding Expectations in Business and in Life, the Davio’s Way is no less all about the reader than it is about the guest, and I came away from the book feeling confident that he and I could be bona fide old chums.
DiFillippo is a great raconteur. In the book, his “character” leaps off the page, and you can’t help but cheer for his obsession with food and admiration for people. You are left with the sense of a man who has given himself totally to this world and who has an insatiable appetite for life.
He’s an all-in type of guy, one who shows reverence and a profound commitment to his family, friends, guests and his people. He’s inextricably bound to his upbringing. “Warm and comforting memories,” he calls them. In the book, he recounts how he grew up in the kitchens of his mother and his aunts—both Portuguese and Italian. From his Nana (grandmother) he learned that food mattered, and how it was prepared mattered. “I’m not sure where I’d be today if it wasn’t for Nana.” From his dad, he learned that it was all about having good people in your life. “You can’t get anywhere without them. And you have to treat them right. Then watch, they treat you right.” It’s clear that both his dad and Nana have had a profound effect on how he runs his business and conducts his life.
DiFillippo’s instincts and deepest beliefs are on full display in his book. His narrative shifts as he recounts the highs and the lows from childhood fat-camp, to coffee clerk, to head chef, to a multimillion dollar brand. Part The Art of the Deal, part Kitchen Confidential, with cherished recipes and practical wisdom thrown in for good measure, It’s All About the Guest is a story-driven, passionate chronicle of what it takes to triumph in the restaurant business.
But, this isn’t just a story about how to make it in business. It’s All About the Guest is a tale of DiFillippo’s personal, passionate pursuit to own and operate a successful restaurant, a quest that began when he was a young boy growing up in Lynnfield, Massachusetts. It’s a story of lessons learned along the way, and it provides a recipe for success for young entrepreneurs.
DiFillippo is a model of what it means to be focused and doggedly determined. “If you want to thrive for decades, you can never let up. Not even when a topless server flings whipped cream in your face.” Well put Steve, well put.