More than 100 years after Prohibition was enacted, bartenders are actually excited about people not drinking again.
From Dry January and alcohol-free bars opening around the country to people interested in abstaining from drinking for better health, the no-proof movement is one of today’s fastest-growing lifestyle choices, as consumers become more mindful and re-examine their relationship to alcohol.
The no-proof drinker could be anyone, and even traditional bars have taken note with no-alcohol offerings. What do the world’s most talented bartenders concoct when they can’t use booze?
This book answers that question with 90 lush and sophisticated recipes that take the craft to new heights. Veteran reporter Elva Ramirez interviewed the biggest names in cocktails and collected recipes for vibrant no-proof drinks from the world’s top bars in Paris, London, and New York. This is the start of a new era in no-proof drinking.
Zero Proof: 90 Non-Alcoholic Recipes for Mindful Drinking is available at Amazon.com and Indigo.ca. (more…)